Introduction -- Change and Transformation in the Storytelling Organization -- Six Perspectives on the Role of Story in Creating Flourishing Organisational Futures -- Transforming Organisations Through the Re-authoring Lens and Practices -- Developing the Future Stories of Companies - Open and Closed Storyworlds -- StoryWork - Facilitating the Transformational Power of Story in Brand- and Organizational Development -- Keeping Your Mythos Alive - How to Nourish and Nurture a Business's Mythos Through Corporate Transformations -- Learning Histories - Re-authoring the Future in the Mirror of the Past -- Storytelling as a Guiding Leadership Principle - a Framework for Co-creating Narratives with Leaders -- We Become What We Talk About - How Experimenting With Dialogue Can Change an Organization's Culture -- "Disruptive Story-Work" as an Intervention for Organizational Transformation -- We Are All Chimeras: Promoting Unity, Diversity and Ingenuity Through Metaphorical Storytelling -- How to Look up When You're Face Down - The Rising Strong™ Process in Organizations -- Re-authoring the Future of Travel and Hospitality - An Inquiring and Generative Re-authoring Practice in Tourism Flanders -- Re-authoring Careers - Changing the Narratives Around Work for Individuals and Its Impact on Organizations and Society -- The Magic of a New Beginning: A Personnel Development Department Reinvents Itself -- Cultural Approaches Towards Time in Gllobal Organizations -- The Sun Is Still in My Eyes - Reflecting on the Constructiveness of Life. .

Achieving true change and innovation depends on our ability to re-imagine and re-author the futures we want our organizations to have - and to open new perspectives and new ways of thinking, being and doing in the process. Narrative approaches and storytelling are powerful tools that can help us create a new future for branding and marketing, change, leadership, organizational learning and development. Gathering contributions by scholars and practitioners from various disciplines, this book provides a unique overview of an emerging field of practice in organizations and communities. Rooted in a narrative conceptual framework, the respective papers describe a broad range of trans-disciplinary applications, tools and methods for effectively working with stories.