Innovation is a Problem-Solving Process: Structure -- Innovation is a Problem-Solving Process: Strategy -- What's Your Problem? An Innovation Typology -- Category I: Same Path/Same Goal → New Path/Same Goal -- Category II: New Path/Same Goal -- Category III: Same Path/New Goal à New Path/New Goal -- Category IV: New Path/New Goal -- Evaluating Usefulness: Other Models and Ours -- Putting Paired Constraints into Practice.

This book defines innovation as both a problem and a problem-solving process. It allows readers to approach innovation as a straight-forward problem solving process, and teaches them the paired constraint process to solve specific innovation problems. The authors have used their experience working in creative industries, combined with their academic perspective to create a formal, teachable tool for solving innovation problems. This consists of a formal structure (the problem space), a functional strategy(the paired constraints) and process. (solution by substitution). This book provides a practice section, allowing anyone interested in solving the problem of innovation to learn and develop their skills.