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Sustainable Fashion : Consumer Awareness and Education / edited by Subramanian Senthilkannan Muthu

Contributor(s): SpringerLink (Online service) | Muthu, Subramanian Senthilkannan., editor literario
Series: (Engineering (Springer-11647)); (Textile Science and Clothing Technology, 2197-9863).Publisher: Singapore : Springer Singapore : Imprint: Springer, 2019Description: 1 recurso en línea (VII, 75 páginas) : 27 ilustraciones, 23 ilustraciones a color.ISBN: 9789811312625.Subject: Industria textil -- Aspectos ambientalesOnline resources: Acceso a este recurso digital (usuarios Universidad Europea de Madrid)Digital Resources
Contents:
Consumer Awareness of Sustainable Fashion- A Research Study on the Purchasing Behaviour -- Consumer awareness of sustainable fashion -- Consumer attitudes towards sustainability in clothing choices -- The Tale of the Fashion and the Consumer. Positive Change We Are All Waiting For.
Abstract: This book uses case studies to discuss consumer awareness of and education on sustainable fashion. It highlights how some textile brands have started using consumer awareness tags to educate consumers on the use of their products (e.g. which machine cycle and temperature they should use to wash their products, as well as the best drying conditions in terms of environmental sustainability). Consumer awareness of and knowledge on sustainable fashion is the crux of customer-centric sustainability, and several NGOs and even brands have started taking essential steps to promote this.
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
LIBRO-E NO PRÉSTAMO LIBRO-E NO PRÉSTAMO Madrid Digital Acceso Electrónico (UEM) Ciencias e Ingeniería TD195.T48 2019 EB (Browse shelf(Opens below)) Acceso electrónico eBooks24062029
Total holds: 0

Consumer Awareness of Sustainable Fashion- A Research Study on the Purchasing Behaviour -- Consumer awareness of sustainable fashion -- Consumer attitudes towards sustainability in clothing choices -- The Tale of the Fashion and the Consumer. Positive Change We Are All Waiting For.

This book uses case studies to discuss consumer awareness of and education on sustainable fashion. It highlights how some textile brands have started using consumer awareness tags to educate consumers on the use of their products (e.g. which machine cycle and temperature they should use to wash their products, as well as the best drying conditions in terms of environmental sustainability). Consumer awareness of and knowledge on sustainable fashion is the crux of customer-centric sustainability, and several NGOs and even brands have started taking essential steps to promote this.

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