Services Mkting Conf. (7th : 1988 : Arl., Va.). Designing a winning service strategy, 1989: CIP t.p. (Mary Jo Bitner)

Services marketing, c2006: t.p. (Mary Jo Bitner) p. v (Dr. Bitner; holds various academic posts at Ariz. State Univ.)

Profiting from services and solutions, 2014: back cover (Professor of marketing, Edward M. Carson Chair in Services Marketing and Executive Director, Center for Services Leadership, W.P. Carey School of Business, Arizona State University)

OCLC, January 8, 2015 (access points: Bitner, Mary Jo; Bitner, Mary J.; Bitner, M. J.; usage: Mary Jo Bitner; M. J. Bitner)