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Marketing Insights from A to Z : 80 concepts every manager needs to know

Kotler, Philip 1931-

Marketing Insights from A to Z : 80 concepts every manager needs to know Philip Kotler - Hoboken, New Jersey John Wiley & Sons, Inc. 2011 - 1 recurso en línea (226 páginas)

ISBN: 9780471432708

Subjects--Topical Terms:
Marketing

LC Class. No.: HF5415 / .K68918 2011

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Biblioteca CRAI Dulce Chacón - Universidad Europea de Madrid

Marketing Insights from A to Z : 80 concepts every manager needs to know

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