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Sports sponsorship and marketing communications : a european perspective

Lagae, Wim

Sports sponsorship and marketing communications : a european perspective Wim Lagae - Harlow, England ; New York Financial Times Prentice Hall 2005 - xvi, 248 páginas ilustraciones 23 cm

ISBN: 0273687069

LCCN: 2004056435

Subjects--Topical Terms:
Deportes--Marketing

LC Class. No.: GV716 / .L3413 2005

Dewey Class. No.: 796/.0698

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Biblioteca CRAI Dulce Chacón - Universidad Europea de Madrid

Sports sponsorship and marketing communications : a european perspective

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