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Journal of the Academy of Marketing Science - New York Springer US 1973-

Devoted to the study and improvement of marketing and serves as a vital link between scholarly research and practice by publishing research-based articles in the substantive domain of marketing


Modalidad de acceso: en línea

ISSN: 0092-0703 (edición impresa) 1552-7824 (edición electrónica) = Journal of the Academy of Marketing Science = JAMS

Subjects--Topical Terms:
Marketing--Publicaciones periódicas

LC Class. No.: HF5415 / ES