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Journal of Consumer Behaviour - New York John Wiley & Sons Incorporated 2001-

The latest original analysis of key developments in understanding consumer attitudes and behavious from the industry and academia Explores the strategies of leading players in the global marketplace, trends, and techniques


Modalidad de acceso: en línea

ISSN: 1472-0817 (edición impresa) 1479-1838 (edición electrónica) = Journal of Consumer Behaviour

Subjects--Topical Terms:
Consumidores--Conducta--Publicaciones periódicas

LC Class. No.: HF5415.32 / ES