The art of immersion : how the digital generation is remaking Hollywood, Madison Avenue, and the way we tell stories

Rose, Frank

The art of immersion : how the digital generation is remaking Hollywood, Madison Avenue, and the way we tell stories Frank Rose - New York W. W. Norton & Company 2012 - XX, 354 páginas 21 cm

9780393341256


Industria informática--Aspectos sociales
Marketing en Internet--Aspectos sociales

HD9696.8.A2 / R67 2012