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Marketing analytics : data-driven techniques with Microsoft Excel

Winston, Wayne L.

Marketing analytics : data-driven techniques with Microsoft Excel Wayne L. Winston - Indianapolis John Wiley & Sons cop. 2014

ISBN: 9781118373439

Subjects--Uniform Titles:
Microsoft Excel (Archivo de ordenador)

Subjects--Topical Terms:
Análisis de mercado
Marketing

LC Class. No.: HF5415.2 / .W95 2014

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Marketing analytics : data-driven techniques with Microsoft Excel

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