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Ten deadly marketing sins : signs and solutions

Kotler, Philip

Ten deadly marketing sins : signs and solutions 10 deadly marketing sins Philip Kotler - Hoboken, N.J. Wiley c2004 - 1 recurso en línea (VIII, 152 p.) 23 cm

ISBN: 0471650226

Subjects--Topical Terms:
Gestión de marketing

LC Class. No.: HF5415.13 / .K685 2004 EB

Dewey Class. No.: 658.8

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Biblioteca CRAI Dulce Chacón - Universidad Europea de Madrid

Ten deadly marketing sins : signs and solutions

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