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Hair, Joseph F.

Marketing research : in a digital information environment Joseph F. Hair, Robert P. Bush, David J. Ortinau - 4th ed. - Boston [etc.] McGraw-Hill/ Irwin 2009 - xxiv, 690 páginas ilustraciones 26 cm

ISBN: 9780071270106

Subjects--Topical Terms:
Análisis de mercado
Marketing

LC Class. No.: HF5415.2 / .H35 2009

Universal Decimal Class. No.: 658.8.012.1