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How disruption brought order : the story of a winning strategy in the world of advertising

Dru, Jean-Marie

How disruption brought order : the story of a winning strategy in the world of advertising Jean-Marie Dru - New York Palgrave Macmillan 2007 - 236 páginas 24 cm

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ISBN: 9780230600690

Subjects--Corporate Names:
TWBA (firma)

Subjects--Topical Terms:
Agencias de publicidad

LC Class. No.: HG6178 / .D78 2007

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Biblioteca CRAI Dulce Chacón - Universidad Europea de Madrid

How disruption brought order : the story of a winning strategy in the world of advertising

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