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Warriors on the high wire : the balancing act of brand leadership in the 21st century

Warriors on the high wire : the balancing act of brand leadership in the 21st century [compiled by] Fiona Gilmore - London HarperCollinsBusiness cop. 2001 - xix, 215 páginas 24 cm

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ISBN: 0007112297

Subjects--Topical Terms:
Marcas comerciales

LC Class. No.: HD69.B7 / W37 2001

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Biblioteca CRAI Dulce Chacón - Universidad Europea de Madrid

Warriors on the high wire : the balancing act of brand leadership in the 21st century

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