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Managing brands : A contemporary perspective

Laforet, Sylvie

Managing brands : A contemporary perspective Sylvie Laforet - Maidenhead, Berks. McGraw-Hill Higher Education cop. 2010 - xxiv, 412 páginas ilustraciones 27 cm

ISBN: 9780077117481

Subjects--Topical Terms:
Marcas comerciales

LC Class. No.: HD69.B7 / L34 2010

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Managing brands : A contemporary perspective

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