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Wheeler, Stephen M. 1957-

Channel champions : how leading companies build new strategies to serve customers / Steven Wheeler, Evan Hirsh ; foreword by William F. Stasior - 1st ed. - San Francisco, Calif. Jossey-Bass cop. 1999 - 1 recurso en línea (223 p.) il. 24 cm - The Jossey-Bass business & management series A Strategy & business book .

Includes bibliographical references (p. 201-205) and index.

ISBN: 0585251142

Subjects--Topical Terms:
Marketing
Gestión de marketing

LC Class. No.: HF5415 / W484 1999 EB

Dewey Class. No.: