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Friedman, Lawrence M. 1930-

The channel advantage : going to market with multiple sales channels to reach more customers, sell more products, make more profit / Lawrence G. Friedman, Timothy R. Furey - Oxford Butterworth Heinemann 1999 - 1 recurso en línea (228 p.) il. 25 cm

Includes bibliographical references and index

ISBN: 0585255156

Subjects--Topical Terms:
Distribución comercial

LC Class. No.: HF5415.129 / F75 1999 EB

Dewey Class. No.: