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Carpenter, Phil

EBrands : building an Internet business at breakneck speed / Phil Carpenter - Boston Harvard Business School Press cop. 2000 - 1 recurso en línea (301 p.) 25 cm

Includes bibliographical references (p. 273-285) index

ISBN: 0585162204

Subjects--Topical Terms:
Nombres comerciales
Comercio electrónico
Internet
Marketing en Internet

LC Class. No.: HD69.B7 / C37 2000 EB

Dewey Class. No.: