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Postma, Paul

The new marketing era : marketing to the imagination in a technology driven world / Paul Postma - New York McGraw-Hill c1999 - 1 recurso en línea (xii, 175 p.) il. 24 cm

Includes bibliographical references and index

ISBN: 0071368795

LCCN:

Subjects--Topical Terms:
Marketing
Innovaciones tecnológicas
Marketing--Aspectos psicológicos

LC Class. No.: HF5415 / P642 1999 EB

Dewey Class. No.: