Normal view MARC view ISBD view

Kim, W. Chan 1952-

Blue Ocean Strategy : How to Create Uncontested Market Space and Make the Competition Irrelevant W. Chan Kim, Renée Mauborgne - Boston, Mass. Harvard Business School Press cop. 2005 - XV, 240 páginas ilustraciones 25 cm

páginas [223]-229

ISBN: 9781591396192 1591396190

Subjects--Topical Terms:
Nuevos productos
Análisis de mercado

LC Class. No.: HF5415.153 / .K56 2005