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Museum marketing : competing in the global marketplace

Museum marketing : competing in the global marketplace edited by Ruth Rentschler and Anne-Marie Hede - Oxford [etc.] Elsevier cop. 2007 - XXVI, 270 páginas 24 cm

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Bibliografía por capítulos

ISBN: 9780750680653

Subjects--Topical Terms:
Museos--Administración

LC Class. No.: AM121 / .M88 2007

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Biblioteca CRAI Dulce Chacón - Universidad Europea de Madrid

Museum marketing : competing in the global marketplace

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