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Mullin, Bernard J.

Sport marketing Bernard J. Mullin, Stephen Hardy, William A. Sutton - 3rd ed. - Champaign, IL Human Kinetics cop. 2007 - XII, 539 páginas ilustraciones 29 cm

Includes bibliographical references (p. 501-522) and index.

ISBN: 9780736060523 0736060529

LCCN: 2006035638

Subjects--Topical Terms:
Deportes--Marketing
Deportes--Aspectos económicos

LC Class. No.: GV716 / .M85 2007

Dewey Class. No.: 796/.0698