Normal view MARC view ISBD view

Engel, James F.

Consumer behavior James F. Engel, Roger D. Blackwell, Paul W. Miniard - 8th ed - Forth Worth [etc.] The Dryden Press cop. 1995 - 951 páginas ilustraciones 24 cm

Índices Bibliografía

Subjects--Topical Terms:
Marketing
Consumidores--Conducta
Consumidores--Conducta

LC Class. No.: HF5415.32 / .E54 1995

Universal Decimal Class. No.: 366.1 658.8