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Bettinghaus, Erwin Paul 1930-

Persuasive communication Erwin P. Bettinghaus, Michael J. Cody - 5th ed. - Fort Worth [etc.] Harcourt Brace College Publishers cop. 1994 - 406 páginas ilustraciones gráficos, tablas 24 cm

Includes bibliographical references and indexes

ISBN: 0030553520

Subjects--Topical Terms:
Persuasión (Psicología)

LC Class. No.: BF637.P4 / B48 1994