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McDonald, Malcolm H.B.

Marketing plans : how to prepare them, how to use them Malcolm McDonald - 5th ed., repr. - Amsterdam ; Boston Butterworth-Heinemann cop. 2005 - 630 páginas ilustraciones 25 cm

Índice

ISBN: 0750656255

Subjects--Topical Terms:
Gestión de marketing

LC Class. No.: HF5415.13 / .M33 2005 HF5415.13 / M369183 2002 2005

Dewey Class. No.: 658.8/02