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Advertising and the mind of the consumer

Sutherland, Max

Advertising and the mind of the consumer Max Sutherland - 2nd ed. - London Kogan Page 2000 - 326 páginas ilustraciones 23 cm

ISBN: 0749429771

Subjects--Topical Terms:
Publicidad--Aspectos psicológicos
Consumidores--Conducta

LC Class. No.: HF5822 / .S88 2000

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Biblioteca CRAI Dulce Chacón - Universidad Europea de Madrid

Advertising and the mind of the consumer

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