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Roberts, Kevin 1949-

Lovemarks : the future beyond brands Kevin Roberts ; foreword by A.G. Lafley. - New York PowerHouse Books 2004. - 221 páginas ilustraciones 25 cm

ISBN: 1576872041 (Hardcover)

LCCN: 2003024927

Subjects--Topical Terms:
Marcas comerciales
Marcas comerciales

LC Class. No.: HD69.B7 / R63 2004 HD69.B7 / R63 2004 2004

Dewey Class. No.: 658.8/27