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Funk, Daniel C. 1964-

Consumer Behaviour in Sport and Events : Marketing Action Daniel C. Funk - Amsterdam [etc] Elsevier/Butterworth-Heinemann 2008 - 247 páginas ilustraciones 23 cm - Sports marketing series .

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ISBN: 9780750686662

Subjects--Topical Terms:
Deportes--Marketing
Contratos publicitarios
Deportes--Aspectos económicos

LC Class. No.: GV716 / .F86 2008