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The persuasion handbook : developments in theory and practice James Price Dillard, Michael Pfau, [editors] - Thousand Oaks, California Sage Publications cop. 2002 - 874 páginas 26 cm

Includes bibliographical references and indexes

ISBN: 0761920064 (c) 0761920064

Subjects--Topical Terms:
Persuasión (Psicología)

LC Class. No.: BF637.P4 / P47 2002

Dewey Class. No.: 303.3/42