Normal view MARC view ISBD view

Bickerton, Pauline

Cybermarketing : how to use the Internet to market your goods and services Pauline Bickerton, Matthew Bickerton and Upkar Pardesi - 2nd ed - Oxford Boston Butterworth-Heinemann 2000 - 355 páginas ilustraciones 24 cm

"Published in association with the Chartered Institute of Marketing."

Índice

Apéndices

ISBN: 0750647043 0750647043 (ALK. PAPER)

LCCN: 00044449

Subjects--Topical Terms:
Marketing en Internet
Marketing en Internet

LC Class. No.: HF5415.1265 / .B53 2000 HF5415.1265 / B53 2000 2000

Dewey Class. No.: 658.8/4