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Marketing and Smart Technologies : Proceedings of ICMarkTech 2022 Volume 1 edited by José Luís Reis, Marisa Del Rio Araujo, Luís Paulo Reis, José Paulo Marques dos Santos - 1st ed. 2024 - 1 recurso en línea - Smart Innovation, Systems and Technologies 344 2190-3026 .

Artificial Intelligence Applied in Marketing -- Virtual and Augmented Reality in Marketing -- Data Mining and Big Data - Marketing Data Science -- Marketing, Geo-marketing and IoT -- Neuromarketing Technologies -- Machine Learning Applied to Marketing -- Technologies applied to Tourism Marketing.

This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2022), held at Universidade de Santiago de Compostela, Spain, during 1 - 3 December 2022. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.

ISBN: 9789819903337

Standard No.: 10.1007/978-981-99-0333-7 doi

Subjects--Topical Terms:
Marketing--Congresos y asambleas

LC Class. No.: HF5411 / 2024 EB