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Strategic relationship marketing

Hougaard, Søren

Strategic relationship marketing Søren Hougaard, Mogens Bjerre. Søren Hougaard, Mogens Bjerre. - New York Springer 2002 - 371 páginas 25 cm

Includes bibliographical references.

ISBN: 3540431616

Subjects--Topical Terms:
Marketing relacional

LC Class. No.: HF5415.55 / .H68 2002

Dewey Class. No.: 658.8/12

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Biblioteca CRAI Dulce Chacón - Universidad Europea de Madrid

Strategic relationship marketing

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