Prosperity : better business makes the greater good

Mayer, C. P.

Prosperity : better business makes the greater good Colin Mayer - First edition - xiii, 261 páginas ilustraciones 23 cm

Preface -- Purpose -- Values -- Evolution -- Ownership -- Governance -- Performance -- Law -- Regulation -- Finance -- Investment -- Prospects -- Postscript.

What is business for? Day one of a business course will tell you: it is to maximise shareholder profit. This single idea pervades all our thinking and teaching about business around the world but it is fundamentally wrong, Colin Mayer argues. It has had disastrous and damaging consequences for our economies, environment, politics, and societies. In this urgent call for reform, 'Prosperity' challenges the fundamentals of business thinking. It sets out a comprehensive new agenda for establishing the corporation as a unique and powerful force for promoting economic and social wellbeing in its fullest sense - for customers and communities, today and in the future. Mayer is a leading figure in the global discussion about the purpose and role of the corporation. He presents a radical and carefully considered prescription for corporations, their ownership, governance, finance, and regulation. Drawing together insights from business, law, economics, science, philosophy, and history, he shows how the corporation can realize its full potential to contribute to economic and social wellbeing of the many, not just the few. 'Prosperity' tells us not only how to run successful businesses but also how policy can get us there and fix our broken system.

0198824009 9780198824008 9780198866824

2018933535

GBB8G2388 bnb

019039269 Uk


Éxito en los negocios
Finanzas

HF5386 / .M39 2018

658