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Consumer behavior and marketing action

Assael, Henry

Consumer behavior and marketing action Henry Assael - 6th. ed - Cincinnati (Ohio) South-Western College Publishing cop. 1998 - 718 páginas ilustraciones 24 cm

Subjects--Topical Terms:
Consumidores--Conducta
Consumidores--Conducta

LC Class. No.: HF5415.32 / .A87 1998

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Biblioteca CRAI Dulce Chacón - Universidad Europea de Madrid

Consumer behavior and marketing action

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