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Longinotti-Buitoni, Gian Luigi

Selling dreams : how to make any product irresistible Gian Luigi Longinotti-Buitoni with Kip Longinotti-Buitoni - New York Simon & Schuster 1999 - 335 páginas 25 cm

Includes bibliographical references (p. 315-317) and index

ISBN: 0684850192

LCCN: 99021735

Subjects--Topical Terms:
Venta--Aspectos psicológicos
Marketing--Aspectos psicológicos

LC Class. No.: HF5438.8.P75 / L66 1999

Dewey Class. No.: 658.85