Personal influence : the part played by people in the flow of mass communications

Katz, Elihu 1926-

Personal influence : the part played by people in the flow of mass communications Elihu Katz & Paul F. Lazarsfeld ; with a new introduction by Elihu Katz and a foreword by Elmo Roper - 2nd ed. - New Brunswick, N.J. ; London Transaction Publishers cop. 2006 - XXXIV, 400 páginas ilustraciones 23 cm

Incluye índices

páginas [381]-393

1412805074


Opinión pública
Medios de comunicación social

HM1236 / .K38 2006