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Marketing : the core

Kerin, Roger A.

Marketing : the core Roger A. Kerin, Steven W. Hartley, William Rudelius - 2nd ed. - Boston [etc.] McGraw-Hill/Irwin cop. 2007 - 1 v. ilustraciones 27 cm

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ISBN: 9780071107723

Subjects--Topical Terms:
Marketing

LC Class. No.: HF5415 / .K47 2007

Universal Decimal Class. No.: 658.8

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Marketing : the core

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