Normal view MARC view ISBD view

Hair, Joseph F.

Marketing research : within a changing information environment Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau - 3rd. ed., revised international ed. - Boston [etc.] McGrawHill cop. 2006 - XXVII, 730 páginas ilustraciones, gráficos 24 cm

Índices. Glosario

ISBN: 9780077109363

Subjects--Topical Terms:
Análisis de mercado

LC Class. No.: HF5415.2 / .H35 2006