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Malhotra, Naresh K.

Marketing research : an applied orientation Naresh K. Malhotra - [5th ed.] - Upper Saddle River, New Jersey Pearson Education cop. 2007 - XXX, 811, [67] páginas ilustraciones (algunas en color) 28 cm 1 CD-ROM

El CD-ROM contiene SPSS Student Version 14.0, for Microsoft Windows XP, 2000, and Me (ISBN 0131750623)

ISBN: 0132086077

Subjects--Topical Terms:
Análisis de mercado

LC Class. No.: HF5415.2 / .M35 2007 HF5415.2 / M29 2004 2007

Dewey Class. No.: 658.8/3