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Kotler, Philip 1931-

Mercadotecnia para hosteleria y turismo Philip Kotler, John Bowen, James Makens - México [etc.] Prentice-Hall Hispanoamericana cop. 1997 - 705 páginas ilustraciones 26 cm

ISBN: 9688809446 0133956253

Subjects--Topical Terms:
Hoteles
Marketing
Turismo--Marketing

LC Class. No.: TX911.3.M3 / K68 1997

Universal Decimal Class. No.: 338.48:658.8 658.8:338.8 640.41:658.8