Discrete choice theory of product differentiation

Anderson, Simon P.

Discrete choice theory of product differentiation Simon P. Anderson, André de Palma and Jacques-François Thisse - 1st ed., 2nd printing - Cambridge (Mass.) [etc.] MIT Press repr. 1996 - 2 h., 432 páginas form. 24 cm

páginas 401-416


Marketing
Análisis de mercado--Modelos matemáticos
Consumidores

HF5415.32 / .A53 1996

339.133:366.1 658.8:519.87 366.1:339.133 519.87:658.8