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Cross-cultural business behavior : marketing, negotiating and managing across cultures

Gesteland, Richard R.

Cross-cultural business behavior : marketing, negotiating and managing across cultures - 2nd. ed - Copenhagen Copenhagen Business School cop. 1999 - 282 páginas 23 cm

Subjects--Topical Terms:
Etiqueta en los negocios
Multiculturalismo

LC Class. No.: HF5389 / .G47 1999

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Biblioteca CRAI Dulce Chacón - Universidad Europea de Madrid

Cross-cultural business behavior : marketing, negotiating and managing across cultures

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