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TQM for sales and marketing management

Cortada, James W.

TQM for sales and marketing management James W. Cortada - New York [etc.] McGraw-Hill cop. 1993 - 232 páginas gráficos 24 cm

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ISBN: 0070237522

Subjects--Topical Terms:
Gestión de ventas
Gestión de marketing

LC Class. No.: HF5438.4 / .C68 1993

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Biblioteca CRAI Dulce Chacón - Universidad Europea de Madrid

TQM for sales and marketing management

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