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Solomon, Michael R.

Consumer behavior : buying, having, and being Michael R. Solomon - 9th ed. - Upper Saddle River, N.J. Prentice Hall cop. 2011 - XXV, 654 páginas ilustraciones 29 cm

Incluye índice

ISBN: 9780136110927 0136110924

Subjects--Topical Terms:
Consumidores--Conducta

LC Class. No.: HF5415.32 / .S65 2011

Dewey Class. No.: 658.8/342