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Principles of direct and database marketing

Tapp, Alan

Principles of direct and database marketing Alan Tapp - 4th ed. - New York Financial Times 2008 - 489 páginas 25 cm

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ISBN: 9780273713029

Subjects--Topical Terms:
Marketing directo
Marketing directo--Bases de datos

LC Class. No.: HF5415.126 / .T35 2008

Universal Decimal Class. No.: 658.8

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Principles of direct and database marketing

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