Normal view MARC view ISBD view

Nagle, Thomas T. 1951-

The strategy and tactics of pricing : a guide to profitable decision making Thomas T. Nagle, Reed K. Holden - 2nd ed - Englewood Cliffs (New Jersey) Prentice Hall cop. 1995 - 409 páginas gráficos 24 cm

Bibliografía - Indices

Subjects--Topical Terms:
Política de precios
Marketing--Toma de decisiones

LC Class. No.: HF5416.5 / .N34 1995 HF5416.5 / N34 1995 1995

Dewey Class. No.: 658.8/16