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The essence of consumer behaviour

Blythe, Jim

The essence of consumer behaviour Jim Blythe - London Prentice Hall 1997 - 206 páginas tablas 24 cm - Prentice Hall essence of management series .

Includes index

Subjects--Topical Terms:
Marketing
Consumidores--Conducta
Consumidores--Conducta

LC Class. No.: HF5415.32 / .B59 1997

Dewey Class. No.: 658.8342

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Biblioteca CRAI Dulce Chacón - Universidad Europea de Madrid

The essence of consumer behaviour

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